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FatTail in the News


Launched third party Reporting Portal for Ad Networks, Ad Rep Firms, and Publishers to provide their partner relationships direct access to secure and highly tailored real-time information.

Released the industry's deepest DFP Premium integration for AdBook and PageGage.

Released the industry's most robust, off the shelf Salesforce.com integration.

Reached 8,000 registered media buyers on PageGage.

Reached 10 billion monthly impressions available through PageGage.

7/20/2011 STRATA and FatTail Integrate to Streamline Digital Buying

STRATA, the media buying and selling software innovator, today announced they have integrated with FatTail’s Media Concierge™ online publisher Supply Side Platform to help simplify digital buying for ad agencies. MORE...

Q2/2011 Orange Advertising Network, Institutional Investor, Lenco, ADVFN PLC, AARP, Funny or Die, Manta Media and NewBay Media LLC Select FatTail.

Q1/2011 Telefonica Spain, Rodale Inc, Zacks, Care2.com, eHarmony Inc, Fox Deportes, Local.com and Publishers Clearing House Select FatTail.

Q4/2010 Design Sponge LLC, Hispanic Business, ET Publishing Intl and myYearbook Select FatTail.

10/12/2010 Donovan Data Systems and FatTail Collaborate to Improve Digital Ad Buying and Selling

Donovan Data Systems' (DDS) (http://www.donovandata.com/) iDesk, the agency system for digital campaign management, has integrated with FatTail, a sales system for digital publishers, to simplify digital media buying and selling. Together the two companies have boosted automation between advertising agencies and publishers. MORE...

Q3/2010 Atlantic Media, Lin Media and Street Performance Select FatTail.

Q2/2010 Meredith, All Recipes, Speed Channel, Kiplinger, OV Guide, DIGG, Demand Media, Ziff Davis, Golf Channel, Mediaite, Batanga and SportingNews Select FatTail.

5/28/2010 300th Media Buyer Signs Up for PageGage.

Q1/2010 Forbes, Canon Communications LLC, Nasdaq OMX Group, RealtyTrac, NewBay Media, Millennial Media and Future US Select FatTail.

3/30/2010 AdExchanger.com: FatTail Offering Supply-Side Platform Solution. MORE...

3/24/2010 Ad-Juster, Inc. and FatTail, Inc. have signed a partnership agreement.

Ad-Juster, Inc. and FatTail, Inc., have signed a partnership agreement allowing FatTail clients to use Ad-Juster’s third party delivery data collection service to automatically load third party numbers into FatTail products for billing reconciliation and discrepancy management. MORE...

3/2/2010 FatTail named in Lead411's Hot 90 - Southern California. MORE...

11/3/2009 Online Publishers Can Now Offer Self-Service Display Ad Buying With New PageGage DirectTM From FatTail

Advertisers Can Place Orders Online Directly At Any Time, From Anywhere

FatTail, the leader in online ad optimization software, today announced the introduction of PageGage Direct, the world’s first self-serve display ad selling system for online publishers and their advertisers. PageGage Direct enables advertisers to book orders for a full range of display ad formats, including banners, rich media, video and mobile ads, quickly and easily by accessing a simple online order form on publishers’ websites. The new service provides online publishers with an easy, automated way to sell to new advertisers, and allows them to offer convenient, self-serve access for order management to their existing customers. With PageGage Direct, online publishers can open a new direct sales channel, increase CPMs and revenue, and service customers more efficiently. View full press release.

9/30/2009 Online Publishing Luminary Jim Spanfeller Joins FatTail’s Board of Advisors

FatTail Inc., the leader in online ad optimization software, today announced that Jim Spanfeller, a leading visionary in the online publishing industry, has joined its board of advisors. Spanfeller is President and Chief Executive Officer of The Spanfeller Group, an online publishing consulting company. Prior to forming The Spanfeller Group, from 2000 to 2009, he served as President and Chief Executive Officer of Forbes.com, the world’s leading business site. Spanfeller will provide his industry expertise and knowledge to FatTail’s management team as they accelerate the company’s growth and introduce new innovative products and services. View full article.

7/30/2009 FatTail Helps Autobytel Open Doors With Data

Autobytel marketing campaigns are made possible by tapping into ad automation software, AdBook, from FatTail, which enables Autobytel's creative department to provide better customer service and refocus resources to work on more complex and creative marketing projects for automakers. The software provides access to data and metrics, and eliminates many manual processes and redundancies, replacing them with automated routines. View full article. View the Autobytel case study.

2/2/2009 FatTail Introduces PageGage Online Ad Sales Optimization Software

Increases Direct Ad Sales and Profitability for Online Publishers

FatTail Inc. today announced PageGage, sales optimization software for online publishers that want to maximize online advertising revenue and profits, process more transactions faster and dramatically reduce ad sales and operation costs. PageGage makes it easier for publishers to price, plan and sell more premium guaranteed inventory and get from quote to cash quicker, by eliminating many of the inefficiencies of online ad sales operations. The beta version of PageGage is available immediately and provides an easy-to-use, complete yield management solution that automates inventory forecasting and proposal generation, provides dynamic pricing and projects campaign performance. View full press release.

1/23/2009 FatTail Named AlwaysOn OnMedia 100 Winner

Sales Optimization Software Leader Selected as Technology Innovator in 2009

FatTail Inc., the leader in online ad sales optimization software, today announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. FatTail was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction. View full press release

10/15/2008 FatTail Secures Series A Financing From Industry Leaders Velocity Interactive Group and Ted Meisel

Ross Levinsohn Joins FatTail Board

FatTail Inc., an innovator in online advertising optimization software, today announced that it has closed its Series A financing. The $3M round was led by Velocity Interactive Group, whose partners include former AOL Chief Executive Jonathan F. Miller and former Fox Interactive Media President Ross Levinsohn, with participation by Ted Meisel, former Overture CEO and former president of Yahoo! Search Marketing, and others. Levinsohn will join FatTail’s board of directors. The company will use the funds for the development and launch of its new sales optimization software products, which will be available next year. View full press release.



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Woodland Hills, CA 91364
Phone: 818-615-0380
Fax: 818-615-0381

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